Achieving Major Success With Solid Article Marketing

One of the reasons the internet is so extremely popular is that it's incredibly easy to reach out and touch someone and share something with them. Wannabe business owners can share in the benefits of online information. Keep reading for great ideas on how to use article marketing to grow your enterprise.

The next important tip you should follow is to think about your websites content. Your content should always match your goals. Make sure your content is original and unique, as plagiarized and unoriginal content is heavily unadvised. The content of your site should stay in your visitors mind and make them want to come back.

Avoid inundating indexes with endless copies of exactly one article. There are thousands of available topics, so it should be easy to create a unique portfolio. It's very tempting to post the same article over many indexes. Search engines are aware that people do this, and will not count all the links associated with these articles when they do the rankings, so you will only be hurting yourself.

Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.

Put a heavy focus on the quality of your articles. If you are writing too many, and you feel that your quality is suffering due to the quantity, slow down. There is no shame in actually taking the time to write a quality article, even if that means you won't be submitting as many as you are used to.

Keep your reader's attention span in mind. No one likes to read an article with paragraphs that just drone on and on. Perfect this by making sure to keep every paragraph at under six sentences. If you need to say more about something, simply start a new one. This will keep your article from getting bogged down.

Do your keyword research. If you have already written an article, but aren't sure what to title it, look for commonly searched keywords that will fit the article. Do not use keywords that don't match up. No one likes to be looking for fishing gear and click on an article about the most recent music videos.

Memorize all of the rules for your article directory. Each directory has its own submission regulations.

When it comes to marketing your articles, make sure to provide your readers with some insight as to what to suspect with them. You need to provide them with a summary of your article. Keep it short, about 2 to 5 sentences should be enough to get the point of the content across.

If you don't know how to use article marketing, you have been enlightened by this article. Some techniques you read might seem too straightforward to be true, but don't over-think it. The information is not surprising, but is rather some key points that may have been brushed aside.

Tips You May Not Know About Article Marketing.

It may seem like it is you against the world sometimes when it comes to dealing with article marketing. With the vast amount of information available online, it can be nearly overwhelming at first. This article will provide much helpful information for you to get started on the right path.

Make sure that your website is user friendly. If people can't figure out how to do what they need to to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.

Choose your topic based on your audience. Remembering your target market is the best thing to do when choosing what it is you want to write about. Make sure the topic you choose is not only of interest to you, but also to those you are trying to appeal to the most: your readers.

Create an account on an article directory website. Article directories should never charge for a sign-up. If they do, it is not a reputable company, and you should not use it. Only using the sites that are free is an intelligent and efficient way to be noticed. Sites that charge generally don't get as much attention.

You should be aware of the submission rules to an article directory. Different kinds of directories employ different submission guidelines.

Link yourself up! In each of your articles you should not only provide links to your website homepage, but also to any other articles you have written. Even if they are not exactly relevant, you can include them at the end by saying something like "Other articles by this author include..."

Make sure you don't use overly complicated or formal language in your articles, or you run the risk of driving away your readers. Use simple, everyday language that is clear and straightforward to understand. You want to appeal to the widest audience possible, so don't pitch your articles too high.

Using a surprising fact in the beginning of an article is a great way to get the attention of readers. This fact will bring the reader into the article and get them open to thinking. Obviously this can be very effective for marketing a product.

Knowing your audience comes in helpful with any type of marketing. With affiliate marketing this comes in handy because you should know what types of products or services to advertise. If the ads are relevant to the audience type you get the more apt they will be to click on them.

Your article's title is perhaps the most important part of the entire text in marketing. This is not to say that you shouldn't focus equally on the body of the text, but your title is going to be the first thing people read. If the title isn't catchy enough to draw them in, people are never going to read the article in the first place.

In summary, you want to do all that you can to learn about article marketing. There is a lot of information available, but we have provided some of the most important tips. Hopefully, we have provided you with enough information to not only give you a solid background, but also further spark your interest for becoming an expert in it.

Try Article Marketing To Attract More Attention To Your Website

There are some opportunities in life that we just can't pass up, and one of those opportunities is starting a business online. Not only are online businesses affordable, but they're also easy to manage if you follow tips like the ones we list in this article. Follow this advice and learn how to easily and effectively pull off an article marketing campaign.

Research your topics before writing about them. You are trying to sell to people with an interest in the product so if you don't look like you know what you are talking about they will know. Do your research at other blogs and use the actual product and your writing will reflect that.

With there being so many different people on-line, you want to make sure that your advertisements are being viewed by the correct target audience. If your company sells women's purses, it would not be very beneficial or profitable to market your product on a men's health site. Being aware of your target audience could mean the difference between steady sales and slow business.

Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.

Don't write articles in a way that lets people tell that they're built around keywords. It's important to not overuse your keyword either. Using a keyword less than five times is ideal for search engine optimization. Never use one keyword more than a few times in an article, so that your content still has value for its readers.

Send your article out to directories after you add it on your site and index it. This is a great way to get more people to read your article and check out your website.

The best writing online takes a very relaxed approach. Think of article marketing as writing really interesting and informative blog posts, not like constructing technical wiki articles. Keep things friendly, entertaining and clean, which will ensure that have no trouble targeting your audience successfully. Trying to overwrite something, will turn people off in a major way.

The more tips you read about article marketing, the better your odds of success will become. Think of the business of marketing like attending school. There's a reason that you go to school for all those many years. There's just a lot to learn out there. The same holds true with marketing. There is a lot you need to know.

Do not try to pass on other people's work as your own. The golden rule in article marketing is to be original. Your content must be your own or you will develop a reputation in the industry as a content thief and your newfound career will be over before it starts.

Now, make no mistake about it: it might be easy to put these tips into action and start building your business, but there's certainly nothing automatic about the results. You have to be skilled, persistent, and will need to keep expanding throughout the market if you hope to achieve success with any article marketing campaign.

Get Better At Article Marketing By Studying These Great Tips

Knowing how to start article marketing can be daunting at first, however it can pay off in the long run. It takes patience and a wealth of knowledge to get started on the right foot. This article will provide specific tips and hints how to make the most out of article marketing.

When writing copy for affiliate marketing articles, you want to keep your sentences short and accessible. Keeping each sentence less than sixteen words long ensures that your writing stays focused and your readers stay interested. If you are constantly changing ideas in the middle of long sentences, you will lose your readers.

Inform your audience about your products in an EBook or an online manifesto. Address a certain issue in an informative and helpful way. Your goal is to get your audience to read through your book and enjoy it. Mention your products as something that might help people interested in what the book is about.

If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.

Do not write a blog post and then walk away. Sometimes the conversations that can happen in the comments of a post can earn you more money than your main content. Readers are much more likely to return to a site where they can converse with the content provider. You will build trust and return visitors.

Do not worry about online plagiarism. When another website copies your written work, claim credit by advertising to the public, just how many websites use and trust your material. Consider linking your web page to the web pages that have taken your content. Claiming credit in this way will be much cheaper than hiring a lawyer for copyright litigation.

Shorten your paragraphs. People generally tend to lose interest when reading long paragraphs. It is best for your article marketing endeavors if you make sure that both your article and the paragraphs contained within are kept short and to the point.

Although it may sound risky, one good way to market your business on the internet is by contradicting the masses. Stir up some controversy by denouncing a popular brand. Criticize someone famous and, preferably, well-liked. Take a dig at a trendy website. Before long, everyone whose feathers you ruffled will be linking to your site and discussing it on blogs and forums nationwide.

Keep your reader's attention span in mind. No one likes to read an article with paragraphs that just drone on and on. Perfect this by making sure to keep every paragraph at under six sentences. If you need to say more about something, simply start a new one. This will keep your article from getting bogged down.

In conclusion, you learned not only some basics about article marketing but also some specific ways that you can apply to your own business. As long as you are committed and have a goal to work toward, the tips in this article should help you find success.

Need Ideas To Improve Your Article Marketing? Look No Further.

Article marketing in practice may be very thrilling, but, if you are a beginner, it can also be very daunting. You can try by using the wealth of knowledge you have obtained, though. This article could have the information necessary to show you how you can succeed.

If you want to raise your chances of your article being found by searches, don't make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google's way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.

If you're hitting a roadblock with your written content, start some controversy. Find brands or people to write about that could spur discussion or arguments. As a result of creating controversy, you'll automatically get some links to your blog as people discuss your opinions. Reward new readers by providing them with high quality content that is backed by real knowledge.

Article marketing is a good way to get your website noticed. With the push for useful content on the internet, sites that offer nothing to visitors quickly fail. Write good articles to increase your visibility on search engine result pages. The better the site, the higher the ranking will become.

If you're an expert on a topic, let your readers know that up front. Readers are much more likely to take what you say seriously and invest their time into reading what you've written on the topic if you're an expert. Don't brag to them, but don't hide your experience either.

Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.

Even if you're outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.

Let others use your content, as long as they link it back to you. Allowing blogs and other websites to host your article can be an efficient and easy way to gain new readers, as they will link it back to you. Readers who like your article will visit your website to read more.

There are a lot of things you should know when you want to win at article marketing. Hopefully, this article provides you with the intricate knowledge and inspiration you need to get started on your own. Success can be had when you work hard and put in the time and effort.

Vital Tips For A Successful Article Marketing Campaign

Trying to understand every single aspect of article marketing at once can drive you crazy. It's important that you take things slowly and move a step at a time in expanding your business. Start with the progressive tips provided in this article and then proceed to branch out with others after you learn the ins and outs of article marketing.

When writing an article, don't overuse keywords. Incorporate them well into your article. Make sure they appear in the title, first paragraph and in the concluding paragraph. Don't use them in the body of the article as this gets repetitive.

Every once in a while you should take some of the top news stories from the past and showcase them on the cover of your newsletter. This is a good idea because some of the readers may have overlooked an article and they will get the chance to read it.

Join the blogging community to improve your blog's impact. A blog used for internet marketing purposes is only as successful as its traffic lets it be. To encourage increased blog readership, follow blogs that discuss the same subjects yours does. Comment on those blogs, with insightful, valuable information and link to your own blog. This can encourage other bloggers and their readers to visit you.

Try to get your readers to do something with each article. The end of the article should make your reader feel charged and ready to take action. Giving readers this type of information will encourage them to take an action.

Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.

Vary the language in your writing, and communicate with everyone, no matter their level of education. If you are selling a product that requires technical knowledge, include the detailed information that those readers are likely to want. However, you should also include a detailed explanation for anyone who lacks the experience to understand complicated technical terms. You will gain respect when you gear your site towards all of your audience.

Using a surprising fact in the beginning of an article is a great way to get the attention of readers. This fact will bring the reader into the article and get them open to thinking. Obviously this can be very effective for marketing a product.

Do not, under any circumstances, plagiarize. Not only will your article be rejected, but you could actually get in trouble with the law. It is perfectly fine to use other resources (such as the internet) when writing an article. Just do not take the information and copy it word for word.

Now that you know a little more about article marketing, you can begin to put some of these tips into practice. As they begin to work for you and your business starts to grow, you can check out some more helpful tips and continue to expand your presence. The sky truly is the limit on how far your business can grow.

Successful Article Marketing Pointers

Ask yourself how many purchases you've made due to information you've read, such as product descriptions or reviews. If you've read at least one of these, then you're aware of how powerful things like this are online. This article will show you how to market your own products in such a fashion.

You should use effective color schemes while advertising on the internet, because color may be all you have to catch their attention. If your colors flow well and mesh together to create a pleasing sight, people will be more inclined to check out your product. If your colors don't mix and they clash, then people will avoid your advertisement.

Collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic.

Don't fake it! If you are going to write a review of a product, test it first. Readers will be able to tell you are lying and if they can't, they will certainly know when their experiences are nothing like yours. If you are dishonest, you will lose the customers you worked so hard to gain.

When publishing articles on multiple directories as an Internet Marketer, there are two solid rules you should live by. One, never publish the same article twice. Always be sure to change things up and to give a new, fresh angle on the topic. Two, save your links for your author bio so your article doesn't read as spam.

Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.

Learn the rules to your article directory. Different kinds of directories employ different submission guidelines.

One thing to remember is to submit articles to directories after putting it on your own site. This allows your main article to pop up in searches, plus the other articles you have listed will provide other traffic.

To help market your article, try to keep your content focused on a wider audience. This will make sure that it interests loyal readers and doesn't make any potential readers feel that the content is not for them. Don't overfill your content with too many industry-specific terms that not everybody will understand.

There are many different ways to target your traffic in article marketing, and you should be willing to try them all at least once. See what kind of responses you get for different tactics you try. Then you can build your ultimate campaign around what works well and you can get rid of what doesn't work at all.

Once your article marketing skills improve, you'll be able to unleash your hidden potential. People use the web to find information. Content articles are a great source of information. Use the knowledge you've gained from this article to boost your marketing skills. Good luck on the articles you write.

Article Marketing Tips You Should Try Out Today!

Article marketing is a great way to get your product or business known, which will bring in a substantial income. However, the only way to be successful at article marketing is if you know how. The following article will give you advice on how to properly use article marketing to your advantage.

If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.

For some extra income, sign up for a program like AdSense. The bulk of your income should come from your affiliate marketing, but if you are going through the trouble of building a good website, you might as well ad in some income from ad programs. Make sure the ads are a good fit for your site so you don't drive away your customers.

Don't fake it! If you are going to write a review of a product, test it first. Readers will be able to tell you are lying and if they can't, they will certainly know when their experiences are nothing like yours. If you are dishonest, you will lose the customers you worked so hard to gain.

Always make sure to use the spell check feature, before you submit any content to be added to your website. It would be very embarrassing to have a quality product and a great site, and then have people discount it because you are having some issues with something as simple as spelling.

Your articles should be readable for years to come. Don't write about things that will only hold true for right now. You want your readers to be interested in articles that you wrote past, as well as the ones that you wrote today. If older material still draws readers, you are likely to boost your readership further by adding newer material.

Good article marketers know how to strike a balance between article quality and speed of article release. Readers, website visitors, and customers all have short memories. It is vital to give them a regular stream of fresh content to maintain their interest and keep them aware of the products and services being marketed.

Give some thought to outsourcing. If you don't have time for article writing, you can hire a freelance writer. This costs money, but it can save time and help grow your business.

Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.

As was stated in the beginning of the article, one of the best ways to get your business or product known, is by using article marketing. Now that you have been provided with crucial advice on this subject, you are on your way to using article marketing the proper way, in order to generate more income.

Tips To Make Article Marketing More Productive

A lot of online marketers have a unique ability to adapt to their surroundings and transform any campaign to fit any market. Does this mean they're gifted or does it just mean that they know something you do not? Read this information about article marketing and you'll quickly realize that it's the latter.

Spinning articles is a very controversial topic, and the most knowledgeable article marketers know that it is one to avoid. Articles that are spun using software designed for that purpose are often ungrammatical or difficult to understand. In addition, you're not saying anything new with a spun article, which is worth far more than luring traffic to your website with duplicate content that is simply reformatted. Spinning articles can also land you in court if you inadvertently violate any copyright laws. It's much better to use your time writing creative articles than wasting it spinning useless ones.

Make sure you don't use overly complicated or formal language in your articles, or you run the risk of driving away your readers. Use simple, everyday language that is clear and straightforward to understand. You want to appeal to the widest audience possible, so don't pitch your articles too high.

Add anchor text to your links in the author resource box at the end of your articles. The text should include your keywords and should always send the reader to your original article or blog. The text in these will help reinforce your keyword and will drive people to see more information about you increasing your page views.

If you are writing to get your articles into syndication, then you don't need to pay as much attention to keeping your keywords front and center in an article. Create your content for the reader. In syndication, your rankings will come from the link backs, so you can mostly disregard including your keywords over and over.

If you're using articles to promote your affiliate products, make sure that you're always switching up the length of these articles. You will want to put some out that are only 200 words or so, and you can go into deeper detail in other 500-word articles. The idea here is to change up the keyword volume and the advertising intensity.

The key to article marketing is producing an article that someone will want to read. Unfortunately some subjects are so boring that almost nobody will ever want to read about them no matter how good of an article one produces. Sticking to exciting subjects will make ones job much easier.

The content you write forms the core of your article marketing effort. Your articles have considerable value. If you run across your articles posted without your consent and without links to your website, rectify the situation. Try to use a reasonable approach with content thieves. If you convince them to use a properly-attributed and linked version of your article instead, you can turn your loss into a benefit.

Now you can see that these marketers aren't actually "gifted" at all, nor are they lucky. They're just willing to learn the types of tips we discussed in this article, and they're also willing to put in the work to make sure these tips are properly implemented to become money-earners. If you can do the same, you can profit with your web business.

Make The Most Of Your Article Marketing: Suggestions And Tips

So you've written an article. It's passionate and high-quality, and you think it'll really benefit somebody. Great! But it won't do anyone any good unless you can attract readers to your articles. The advice given here can help you in the process of finding an audience for your article so all your work doesn't go to waste.

Offer a short report that's free as an incentive for signups. You can write the article or hire someone, and it should try and persuade the reader to want more information. Just be sure that your report is similar to your niche.

Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.

Have a point and then get to it. Readers want you to do something with your article, whether it be solving problems, answering questions or devising new solutions. Keep this in mind as you write your article to stay on track and give your audience what they deserve, which is a well-written article, helping them with a subject they're interested in.

Knowing your audience comes in helpful with any type of marketing. With affiliate marketing this comes in handy because you should know what types of products or services to advertise. If the ads are relevant to the audience type you get the more apt they will be to click on them.

Always try to stay as relevant as possible in your article marketing campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.

Use numbers and/or bullets in your article. This will make the main points easier for your audience to read and digest. It will also help to make your article visually interesting. Readers are more likely to pay close attention and stay with your article until the end.

If local or national celebrities have been spotted using your product, don't be shy to ask permission to pass along the fact. This is an excellent way to develop a good branding strategy. You should never engage in making erroneous claims regarding celebrity use of your product because that can expose you to legal issues.

After you have completed writing your marketing article, you need to compose a summary which is at least two sentences, and no more than five sentences, long. This summary should briefly describe what your article has to offer. Beginning your summary with an action verb can help you hook the reader.

As was mentioned above, even the best articles will fail to make an impact on society if nobody reads then. Finding readers for your articles, however, doesn't have to be a difficult process. Follow the advice given here and you'll see an increase in interest for your writing right away.

Peeling Back The Layers Of Article Marketing To Reveal The Truth

Having trouble getting your article in front of enough eyes? It can be challenging to get the traffic you need and reap the rewards you deserve. It never hurts to take a bit of advice that can help move you towards your goals. With some helpful tips like these, you can get your information out to the right people.

You should write short and succinct paragraphs, like the one in which this tip is contained. There have been some evidence that indicates that distraction levels are higher for online readers versus paper readers. For this reason, make sure you are as concise as possible.

When titling your article, make sure that it will be compelling to your readers. You should be sure to keep your keywords in your headline, but it should also stand out to readers. If your headline is not appealing, no one will want to read what you have wrote. Make your readers feel like they must read your article.

Your article content must be a match for your SEO key phrases. It is important that everything, including the content, keywords and links, are related. When things do not go with each other, search engines won't know what to look for.

Knowing your audience comes in helpful with any type of marketing. With affiliate marketing this comes in handy because you should know what types of products or services to advertise. If the ads are relevant to the audience type you get the more apt they will be to click on them.

Readers might not understand exactly what you want them to do, so make sure that your article marketing campaign is as explanatory as it can be. You want to be very direct with your readers and tell them explicitly what you want them to do and what you need from them. Don't keep any secrets here.

You're probably going to have more questions than you're able to find answers to, as you start out with article marketing. It's important that you just keep your nose to the grindstone. Once you learn the basics, the veil is removed and you will begin to figure a lot of it out on your own without the assistance of others.

Try to write freely and don't focus too hard on things at first. Write the same way you talk and your thoughts will come pouring out on to the page. This will make article writing feel effortless. You can always go back and do a spelling and grammar check after the words are on paper.

Instead of designing and distributing a traditional e-mail ad, mold your pitch into an article format. The article can take the form a story, editorial or informative piece. Disguising your ad as an interesting, objective feature, invites readers to be drawn into the piece, without immediately perceiving it to be an advertisement or sales pitch.

Now that you have some ideas on how to get your articles marketed properly, it is time to make it work. Good advice is only as good as the use you put it to. Make smart decisions and market your article, based off solid help that is intended to drive your success. You won't know until you try.

Ways To Have Article Marketing Work In Your Favor

Article marketing is simple if you learn as much as you can. The more you know, the easier it will be for you. Keep reading in order to learn more.

Article marketing is an important component of any successful internet marketing campaign. When you submit articles to free article directories, you can include a link to your website in the author resource box at the bottom of the article. This not only drives new customers to your website, but it also boosts your search engine rankings by increasing the number of backlinks to your site.

Try your hand at article marketing as part of your online marketing technique. Article marketing basically entails advertising through using articles on your site. These articles, if well-written, can get you much needed traffic to your website. They are published in article directories and many include a box that allows you to post information about you and your site as a sort of promotion.

Be mindful of where you host your articles. Google recently changed its algorithm to penalize "low quality content farms." Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

Use social media sharing buttons like "Post to Facebook" and "Tweet this" on the site where you post your articles. If your article resonates with someone, they may well share it with their friends and drive additional sales. Don't use the buttons yourself, though, since an article that is "independently popular" is less likely to be perceived as spam.

When writing to get traffic, do not worry about the length of your content or the exact topic it covers. You need to target a few keywords that people would use if they were interested in reading something similar to your content. Your content needs to refer constantly to these keywords.

Do not be afraid to vary the writing styles you use. If you are marketing a technical product, be sure to include technical terms. You should also include a more layman-style explanation for basic visitors. You'll be respected if you make sure that your content is accessible to everyone in your market.

Find out if your article really flows as well as you think it does. Read it aloud in front of a friend or family member to get their advice. If something does not sound quite right to you, or to them, you may need to change it up a little bit.

Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you've written, and all the places your articles can be found. This is especially helpful for creating a portfolio.

With the advice you've read here, your goals should be easy to attain. There are many other great sources of information available to you as well. When you stay on top of the latest information, you're sure to be successful.

Finding The Readership For Which You Yearn

Having the financial means to pay your rent and handle your bills on time is something many of us take for granted until we fall behind. Then we realize how difficult it is. If you're one of the many millions of people who need to supplement your income, pushing a product online using article marketing might just be right for you. If so, you need to read this article.

Start a blog on your company website. This blog can and should contain useful information for people who would need your products or services. If the information you give is thought out and informative, they will come back to your site again and again to see what else you have written.

Be a seamless streamer. Every article should have a call to action at the end of it, but many times they are far too obvious. Your article should flow directly into the call to action without your readers ever realizing it is happening. Practice doing this until it becomes natural for you.

Let people sign up to read your articles. Having a subscription service is a great way to keep your readers informed when you put out a new article. Allow them to sign up to get an email alert each time you publish new material and you know they will return with each email.

Most articles on the web shouldn't be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.

Do not, under any circumstances, plagiarize. Not only will your article be rejected, but you could actually get in trouble with the law. It is perfectly fine to use other resources (such as the internet) when writing an article. Just do not take the information and copy it word for word.

Truthfully you can never find a secret for success in article marketing. There are no get rich quick schemes or secrets really out there. The name of the game here is distribution of content.

Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add "5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.

Article marketing can be used not only to sell a product but to gain publicity when an individual is running for an elected office or position. By using article marketing to generate attention relating to a candidate or candidates policy one can attract many more supporters to their cause.

Article marketing can be rather lucrative and offer you a steady stream of income. In fact, if you follow these tips correctly and expand your presence online, you might be able to start working online as a full-time job. Don't get your hopes up; just keep your efforts up and see what happens.

New To Article Marketing? Start Right Here!

Article marketing is an effective way to build traffic to your web site and increase sales. It can also assist you in becoming an authority in your marketing niche and attract a loyal readership. In this article, you will find useful and proven ideas, to improve your article marketing efforts and ensure success.

Offering a free report works well as an incentive for readers to sign up to get your newsletter. You can write the article or hire someone, and it should try and persuade the reader to want more information. The report must be relevant and focused on your specific niche.

Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the "Most Recent" or "Most Popular" features on your site. This way, even old content will generate money for you.

Try forming a logo that is geared towards the product that you offer. Logos are not only for major corporations. Logos on your site will allow readers who frequently visit your site to form trust and recognition. When they see it on a blog, it will promote your site. You want readers to know what content is yours to ensure they're buying from you too.

Put your articles on your site first, unless forbidden. By doing this, your website will gain the attention of the search engines and you will rank more highly. Get the article indexed by the search engines on your site first and then send your articles out in the world to attract more customers.

It is important to be patient when employing article marketing tactics. Article marketing is definitely not the quickest sort of online advertising. The benefits take months to make an impact on website traffic figures. One distinct advantage to focus on is that article marketing is a fairly long-term strategy; its traffic-boosting effects linger for a long time after the initial effort is made.

Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.

Be a seamless streamer. Every article should have a call to action at the end of it, but many times they are far too obvious. Your article should flow directly into the call to action without your readers ever realizing it is happening. Practice doing this until it becomes natural for you.

You are now prepared to make your article marketing project a success. Apply the tips you've been given and you will soon see growth in both traffic and conversion rates. Your writing will also improve, assuring you a loyal base of readers, who look to you for expert advice in your niche. With these ideas you can use article marketing to help you achieve success in your writing and marketing goals.

Having Trouble Learning The Ins And Outs Of Article Marketing? Check Out These Tips For Help!

There are millions of people right now looking at their bank balance as it falls deeper and deeper into the red. If you want a way to get back in the black and free up some finances, marketing a site or product online might just be the way to go. Check out these tips on article marketing and you might just become the next big thing online.

Keep your keywords current. Researching in the beginning is very important, but do not let it end there. Keep researching on a consistent basis to find what keywords are still of good use to you. If one of your keywords is no longer popular, but a different relevant one is trending, switch them out!

Write from your stream of consciousness. Writing down your thoughts on the topic as they come to mind is the best way to make a smooth and flowing article. At this stage, do not take the time to proofread or edit, as you will only distract yourself from what it is you are trying to say.

Publish articles in as many of the free top 10 article directories as possible. Make sure your articles are unique and well written. Familiarize yourself with the submission requirements of each directory, as well as its terms and conditions. Some directories have minimum word counts, and one, Buzzle, will not accept an article that has been published anywhere else on the web prior to their publication of it.

For better article marketing, always treat your readers' time as precious when you sit down to compose your articles. Online readers appreciate short articles. They also appreciate direct ones. Never waste readers' time for the sake of inflating an article's word count. If you cannot justify a particular bit of your article as immediately interesting to the reader, it needs to come out.

In article marketing, the "call to action" is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.

Your article content must be a match for your SEO key phrases. You must make sure a connection can be seen which links the title to keywords, content, summary, links, etc. The search engines require some sort of connection so they can judge the relevancy of your blog.

A great tip to remember in article marketing is that your articles are not the actual product page. You're not attempting to sell people on the product via these articles; you're only trying to get them interested enough to click a link and to visit a site you want them to visit. There's a big difference here that some neglect.

Getting your life back and freeing up some finances can be a very rewarding feeling. Follow these tips to pull yourself out of debt and use these article marketing techniques to ensure that you are giving yourself the best possible chance for success. If you can follow some sound advice and have the will to succeed, you can make a living online.

Try These Great Article Marketing Tips Today!

Article marketing is, surprisingly, one of the most effective SEO techniques available for enhancing your search ranking and building a good customer base. Don't neglect to use a powerhouse tool, like article marketing. This article contains many helpful tips.

If you write multiple articles on one topic, make sure you're cross referencing them! Not only will readers read the one article, but chances are they'll check out the others ones you've written on the topic if they're right in front of them. This will increase the ad revenue you get from one person.

Join the blogging community to improve your blog's impact. A blog used for internet marketing purposes is only as successful as its traffic lets it be. To encourage increased blog readership, follow blogs that discuss the same subjects yours does. Comment on those blogs, with insightful, valuable information and link to your own blog. This can encourage other bloggers and their readers to visit you.

Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.

Marketing your articles via the web takes a lot of creativity. Remember that the idea isn't only to write quality content, you also want to write very compelling content. If you cannot hold the interest of your readership, then you will not have a readership and thus no visitors to your website.

Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.

A great affiliate marketing tip is to make sure you're getting the most out of your referrals. Ideally, you should aim for twenty percent of the profits of any product sold. If you're offered less than that, you should hold off and wait for a better paying commission.

Make sure that you realize that not ever article you right is going to be approved. This is important because you do not want to get your hopes up. Just do your best on writing the article. Make sure you have checked spelling and grammar, and take your time on it.

You should discuss controversial subject manner if you want to boost your content. People are drawn to controversial subjects and will want to give their two cents regarding the topic. This will add to the traffic that your site receives and be great for marketing. It is a quick and easy way to see results.

All types of various marketing approaches tie in together via the internet, and article marketing is undoubtedly one of the "mother sauces,"� so to speak, from which a wide variety of other techniques are born. If you can get better at article marketing, you can really be a successful entrepreneur, so make sure to apply the tips you've read here.

Opening The Door For Profits In Article Marketing

There are millions of people right now looking at their bank balance as it falls deeper and deeper into the red. If you want a way to get back in the black and free up some finances, marketing a site or product online might just be the way to go. Check out these tips on article marketing and you might just become the next big thing online.

If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.

Always make sure to use the spell check feature, before you submit any content to be added to your website. It would be very embarrassing to have a quality product and a great site, and then have people discount it because you are having some issues with something as simple as spelling.

When attempting to market articles to drive traffic or sell products, a lot of people decide to do this work themselves. Not everyone is talented when it comes to writing. You may have a good handle on grammar and know the rules of punctuation. You will know that you have learned alliteration. You're going to have to have a good way with words when it comes to writing. It's art, not just academic smarts.

Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.

Never deny anyone the opportunity to reuse your articles! The core of any article marketing strategy is to use articles to boost traffic to your website. People who want to repost your articles are offering to help you! As long as the articles retain their links leading back to your website, there is absolutely nothing wrong with lending out your articles this way.

Let people sign up to read your articles. Having a subscription service is a great way to keep your readers informed when you put out a new article. Allow them to sign up to get an email alert each time you publish new material and you know they will return with each email.

For article marketing campaigns incorporating a blog, soliciting guest bloggers can increase traffic. By inviting a respected blogger to post to their blogs, savvy article marketers can draw in fresh readers and increase their overall exposure. Guest blogging works best when both the guest and the host have a reputation for providing helpful, trustworthy articles.

Getting your life back and freeing up some finances can be a very rewarding feeling. Follow these tips to pull yourself out of debt and use these article marketing techniques to ensure that you are giving yourself the best possible chance for success. If you can follow some sound advice and have the will to succeed, you can make a living online.

Article Marketing Tips For New Article Marketers

Believe it or not, article marketing really does dominate the landscape for start-up web businesses. Of course, the huge businesses out there do not need to put so much effort into pushing content, but the smaller guys are able to build bigger businesses by pushing content. Read about a few great ways you can improve your campaign.

For some extra income, sign up for a program like AdSense. The bulk of your income should come from your affiliate marketing, but if you are going through the trouble of building a good website, you might as well ad in some income from ad programs. Make sure the ads are a good fit for your site so you don't drive away your customers.

You always need to be honest and trustworthy. Many people are not willing to completly trust anything they read online. If you have advertisments for products that you don't really believe in, your readers will be able to tell, and have more negative thoughts about what you are writing.

Make sure your material will be relevant in the future. Don't write about things that will only hold true for right now. You are going to want your readers to connect with your material at all times, even if you wrote it five years ago. If older material still draws readers, you are likely to boost your readership further by adding newer material.

Create rules on your blog site if you encourage customer comments. When your visitors come to your site, you will want to make sure that they feel safe and secure. If a firm structure is set in place, you will also be increasing the professionalism and credibility of your website.

Never copy anyone else's work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your article that you stole it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.

Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you've written, and all the places your articles can be found. This is especially helpful for creating a portfolio.

It is of the utmost importance to create keywords relevant to the topic of your article if you want your article to be viewed by a lot of people. If you do not put in these relevant keywords, your article is not going to get many views, meaning you did all that hard work for nothing!

Article marketing can be a means to an end or it can be one of your permanent marketing strategies. The choice is yours. The more important thing to focus on is that you're doing it correctly. Above, you have learned a few ways to properly and efficiently market articles. Make sure you apply the advice as you read it.

Everything You Wanted To Know About Successful Article Marketing

You really couldn't believe just how powerful articles are when it comes to marketing a business online. However, believing is about seeing, and you can see the true results of article marketing with the use of tips like these. These tips can give you a heads up in the way you can promote your business effectively and efficiently, with the use of a few great articles.

Make sure that your website is user friendly. If people can't figure out how to do what they need to to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.

If you are not a very good writer then it would be best not to try to write your stories yourself. You should hire someone to do them for you so that you get all of the information you want put across and you do not make yourself or your company look bad.

When writing to get traffic, do not worry about the length of your content or the exact topic it covers. You need to target a few keywords that people would use if they were interested in reading something similar to your content. Your content needs to refer constantly to these keywords.

Each article directory has its own specific requirements, and to successfully use the directory, you must familiarize yourself with their guidelines. Different kinds of directories employ different submission guidelines.

When you engage in article marketing it is important to maintain a laser-like focus on your chosen keyword string throughout your article. Do not repeat the string over and over - that is a spam tactic - but make sure that all of your content ties in directly with your subject.

For maximum article marketing efficiency, the experienced article writer will complete all the necessary research before he or she sits down to start writing. Using reference material for quotes or figures is fine, but the learning necessary to write with confidence should be complete before the writing begins. This makes the writing faster and keeps the article focused.

Avoid wordplay if you want to effectively target your audience through article marketing. Sure, you can make things enjoyable to read, but you do not want any confusion as to what you're trying to convey.

The goal of any article you write for a marketing campaign should be simple. The idea is to give an informative piece of literature to a relevant audience, wherein you are urging people to take action. Anything else you attempt in an article can result in readers becoming lost and simply clicking away from the page.

You can't write and you don't know much about putting articles online. Well, the best thing you could do to tap into article marketing and its awesome marketing strength, is to learn more and you can do so starting with the tips provided. You can start making a big impact on the web, just by starting with unique articles, that say it all for you.

Worried About Efficient Article Marketing? Great Tips To Help Everyone.

Article marketing is a smart way to market your services and products online. That is not to say that the concept of article marketing is easy to grasp in a short amount of time. If you want to get into the world of article marketing, the tips and advice you find here are a great place to start.

Consider running your articles in a blog format and not pitching a product in every article. People will read quality articles, but they will tire of constant marketing. If you place your call to action, in every fourth or fifth article, it can drive more conversions than if you are beating the marketing drum in every post.

Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.

Make an Ebook. This is a portfolio of sorts, a collection of all the articles you have written. You do not want it to be too small, so wait until you have amassed a large number of articles. You can use this to show off your writing skills or sell it to people looking for article collections.

To gather ideas for your own article marketing efforts, review the articles that pop up in your directories' "most viewed" category. How are they organized? What is their tone? How formal or informal is their language? An example is a powerful teaching tool, and the most-viewed articles in your chosen article directory are very successful examples to study.

To connect better with your readers in an article marketing program, focus your article on solving a problem for them. This will give your article an overall purpose and theme, and it will be one that readers appreciate. Not only will a problem-solving article increase your rapport with readers, it will gently nudge them towards buying your products or services.

If you're outsourcing your work in article marketing, you will inevitably find that spending the extra money for quality is in your best interest. Anyone can churn out $1 articles, but that doesn't mean the quality is going to be good. Readers want high-quality articles, so if that costs you a little extra, it will pay off tenfold in the long run.

With article marketing, the most important part is the title of the article. The title is what grabs the reader's attention and makes them want to read more. The article's title should tell the reader what information the article offers in a succinct manner. Whenever possible, give the reader all this information within the first three or four words.

If you are ready to promote your business through online articles, you could really gain a great influence over the web. Before you start, ensure you understand how to write interesting and effective articles. Using the advice in this piece is a good way to get the understanding you need.

Garth Brooks Tickets For Chicago Show in Rosemont, Illinois at The Allstate Arena On Sale Now at TicketProcess.com

Country music living legend Garth Brooks has lied dormant for a few stretches throughout his career, but he recently announced a massive world tour. TicketProcess.com is now offering fans Garth Brooks tour tickets online to the general public.

Additional dates will likely be confirmed in the upcoming days, but the 52-year-old has already made his excitement about the upcoming venture clear. “Now I get to do what I love to do… play music. I get to be with the person I want to be with, which is Mrs. Yearwood.” He also hinted at the possible scope of the performance aspect in the tour itself. “If this comes to fruition, it will be the biggest thing I’ve ever tried to attempt. I’m really excited about it.” When a man known for jaw-dropping choreography and risk-taking on stage makes a statement like that, one can only imagine what he has planned.

It is common knowledge to fans that the man in the black cowboy hat stopped touring in 2001 in order to raise his family, and true to his word he did just that. The news comes on the wings of the recent high school graduation of his youngest child. All Garth Brooks fans can now visit TicketProcess.com for tickets to the 2014 Garth Brooks tour online or by phone at 1-888-791-3322.

**TicketProcess.com is not associated or otherwise connected in any form with the college or professional organizations, teams, artists, bands or other performers featured on this site. Additionally, TicketProcess.com has no affiliation with any of the venues listed on the site. Names and titles used in this press release are solely for descriptive purposes and do not imply, suggest or indicate that any type of endorsement or partnership is in place.

About TicketProcess.com

Since early in 2010, TicketProcess.com has been a secondary ticket exchange for both brokers and consumers. By offering a large selection of inventory to an array of the most exclusive sports, live concerts, theater events and other live entertainment, they have establish their place as a reputable source of quality, guaranteed tickets for fans around the United States and beyond.

Seven-days-a-week customer service combined with a 100% satisfaction guarantee has proved to be a simple yet effective strategy for the constantly growing online secondary ticket market. All fans of live entertainment are openly welcome to visit the easily accessible site and purchase their tickets with the confidence that comes with a proven track record.

Following TicketProcess.com on Facebook, Twitter and Google+ will give you direct access to exclusive announcements and free discount codes, allowing you to access to all possible advantages in terms of purchasing the best ticket at the best possible price.

Posted On: July 24, 2014

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Think Tank Media Comment on Popularity of Physical Gaming Products

Bespoke packaging specialists Think Tank Media comment on the current popularity of physical products with video game fans.

Despite the rise of digital downloads, recent surveys and sales figures show that video game aficionados still prefer a physical product; according to analysts Kantar WorldPanel 72% of consumers are buying physical products only, compared to only 10% who purchase digital content exclusively and 18% who buy both. Specialists in bespoke packaging and promotional products Think Tank Media commented on the trend, saying that this is something they have observed themselves in their work with the gaming industry.

A spokesperson for Think Tank Media said, “The target audience for video games has shifted over the years; while there are still many titles aimed at children, the adult gaming audience is six times larger, and surveys show that over half of the adult population in the UK are now playing console games on a fairly regular basis. This means that a lot of gamers have expendable income which they are more than happy to spend on physical products which add value to their game. Special edition packaging with art books, maps, world guides and more, this is something that has proved popular over and over again and shows no sign of losing traction even though it has become so easy to purchase games in a purely digital version. What we are seeing is that games developers are recognising this dichotomy, that although they may be getting a lot of revenue from digital products, they are still making most of their sales physically. Increasingly, they are looking for high-quality packaging that is more than just a box to acknowledge that this is how their core audience buys their products.”

Alongside added-value packages, other attractions to the physical product include the ability to return a completed game to a store for its trade-in value, as well as a perception that digital products are high-cost. Other physical products can be used to augment a video game in many ways; as announced at the recent E3 conference, Nintendo are introducing a new range of “amiibo” figurines which can be used to wirelessly interact with games in a similar way to the existing Skylanders and Disney Infinity franchises, which have already proved successful.

Think Tank Media are one of the market leaders for bespoke packaging, promotional products and project management, specialising in turning ideas into highly marketable products. Think Tank has worked with a wide range of high profile clients across an equally broad array of industries, including Sega, Konami, Coca-Cola, Manchester United, Toni & Guy and Ted Baker. The company has built up a reputation for turning almost unworkable briefs into physical realities in the face of challenging deadlines, and providing a service which regularly exceeds the expectations of their customers.

For more information on Think Tank Media and their services, please visit their website at http://thinktankmedia.co.uk/.

Posted On: (PRWEB UK) 24 July 2014

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NIADA Endorses Project Stop Safe for Independent Dealers

NIADA recommends Phoenix Systems’ Project Stop Safe for its members to increase revenue, build a reputation, and reactivate business.

Phoenix Systems, leader in brake fluid diagnostics, announced its partnership with the National Independent Automobile Dealers Association (NIADA) as a National Member Benefit Partner. This relationship will allow NIADA-member dealers access to become members of Project Stop Safe, a program designed to help dealers increase revenue, build a reputation as the dealer who cares about safety, and to rejuvenate inactive clients with a complimentary brake safety inspection.

Brake failure accounts for 5% of car accidents every year in the United States. Brake fluid is the key to stopping your vehicle; it is the most important component of your braking system. Over time, brake fluid deteriorates and damages other brake components like the proportioning valve insert, the anti-lock brakes, RWAL reset switch piston, and the import height valve pistons. Not only is it costly to repair these parts, it affects the stopping ability and safety of the vehicle. To address this problem, Phoenix Systems has launched Project Stop Safe to create awareness of the importance of brake fluid and to provide complimentary brake fluid testing through a network of authorized dealers.

Over 50% of all vehicles tested will show signs of copper corrosion and will require a brake fluid exchange. Brake fluid exchange is one of the easiest and most profitable line items a dealership service department can perform. Project Stop Safe is the all-inclusive marketing program designed to increase service drive revenue through brake fluid exchange. Dealers who become Project Stop Safe certified and stand out as the dealership that cares about their customers’ safety.

Project Stop Safe is designed to standardize the marketing and execution of Phoenix Systems’ brake fluid safety inspection. Through Project Stop Safe, dealers will receive a complete package to effectively promote the safety inspection, including: advertising examples, coupons, brake fluid report cards, email campaigns, word tracks for service advisors, a press release, waiting room posters, materials for in-store brandings, and brake fluid the test strips along with a detailed guide book to illustrate the process of promoting and conducting the procedure. Dealers are also trained and offered support from Project Stop Safe staff throughout their time on the program.

Phoenix Systems is recruiting dealers nationwide to participate in the program to provide consumers with a complimentary brake fluid safety inspection that takes less than 15 minutes to perform. Customer acquisition is the main incentive for these brake fluid inspections. When they find that a vehicle needs their fluid exchanged, it gives the dealership the opportunity to provide that service to them and gain the trust of a new customer.

“We saw a need and chose to work with independent car dealers because they already have the necessary equipment if a repair is needed,” said Ben Martinsen, VP Marketing and Operations, Phoenix Systems, “We have found that most dealers are very community focused and want to do their part in giving back.”

“Our partnership with Phoenix Systems aligns very nicely with our member’s focus on community service and customer safety. We are very pleased to offer our auto dealer members this outstanding vehicle safety and service program that, for a very small investment, allows them to test and ensure customer vehicle braking systems safety. Phoenix Systems is a long-time innovation leader in this market, and represents an outstanding new member benefit program.” – Scott Lilja, SVP Member Services, NIADA

Phoenix Systems has already sold over 85 million brake fluid test strips and the product has been well received because over half of the vehicles tested will require a brake fluid exchange. Protect your customers and establish a trusting relationship when your dealership becomes Project Stop Safe certified. To take the fear out of braking and for more information, visit http://www.brakesafetytest.com.

About Phoenix Systems

Phoenix Systems deployed its copper corrosion brake test strips in 2000. Since then, the company has been committed to research and development to remain at the forefront of the automotive technology industry. More than 80 million brake strips have been sold since their debut. Phoenix Systems is committed to safeguarding stopping power through the latest in breakthrough technology. Phoenix holds over a dozen US and foreign patents as a result of their pioneering efforts in the automotive industry. Project Stop Safe is Phoenix Systems’ latest initiative in keeping drivers safe on the road.

Posted On: Arlington, TX July 24, 2014

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EY-Earthwatch Ambassadors Surpass 10,000 Hours Donated to Small Businesses in Latin America and Environmental Research

This year’s expeditions contributed to the health of local ecosystems by focusing on the wetlands in Mexico and rainforests in Brazil and assisted local entrepreneurs.

The EY-Earthwatch Ambassadors Program, a collaboration between EY and Earthwatch Institute, an organization that engages people worldwide in scientific climate change research, this year hit a cumulative 10,500 hours conducting field research and leveraging business skills to assist local businesses in Latin America. Ambassadors from across the US, Canada, Israel, Mexico, Central and South America participated in week-long skills-based volunteer expeditions where they supported small businesses in Latin America and conducted environmental field research.

More than 135 employees from EY member firms have participated as EY-Earthwatch Ambassadors since the program launched in 2009 with only 11 volunteers. This year’s 30 EY-Earthwatch Ambassadors recently returned from expeditions in Brazil and Mexico where they collected data on endemic species and water quality, supported local farmers with sustainable agricultural methods, or mapped biodiversity in the Atlantic Forest, to name a few projects this year.

“The EY-Earthwatch Ambassador program is distinctive in that it affords more-junior employees the opportunity to work with colleagues from every region in the Americas,” said Deborah K. Holmes, EY Americas Director of Corporate Responsibility. “As part of EY’s commitment to building a better working world, we’re focused on cultivating a culture of high-performance teaming and offering our people experiences that develop them as leaders.”

The Ambassadors’ expanded global network doesn’t end when they return to EY. Participants continue to incorporate sustainability into their daily behaviors and careers, and use the experience a starting point for connecting with colleagues, recruits or clients, or becoming involved with EY’s Climate Change and Sustainability Services (CCaSS) work. EY-Earthwatch Ambassadors are often active in the communities where they live, volunteering with local nonprofit organizations.

“Being an EY-Earthwatch Ambassador has been the most rewarding opportunity of my career to date,” said Daniel Burke, a Fraud Investigation and Dispute Services staff at Ernst & Young LLP in Boston who traveled to Brazil this year. “I found the opportunity to collaborate with professionals from various backgrounds and expertise across EY on sustainability initiatives extremely valuable. I also found the expedition raised my awareness about environmental sustainability challenges, and I’m empowered with the knowledge and tools to make an impact with my peers and my local community.”

2014 Expedition Highlights

For the first time in the program’s history, EY-Earthwatch Ambassadors visited Mexico, where they assisted Earthwatch scientists by collecting data on the presence of endemic species and water quality in the Xochimilco wetlands, outside of Mexico City. The findings will be used to increase local and governmental awareness of the benefits of sustainable agricultural practices and subsequently, to improve the health of the region’s ecosystem. The team also supported local farmers in assessing the viability of sustainable farming methods and associated costs, production and sales figures. Additionally, the team reviewed quantitative data and conducted interviews of local farmers to supplement the current research.

Returning to Brazil for a fourth year, participants worked with Earthwatch scientists to collect data on trees and assessed the richness, abundance and density of birds and nocturnal animals in the rainforest. The Ambassadors’ data will help Earthwatch scientists map biodiversity and various ecosystem services in the Atlantic Forest. New this year, the Ambassadors worked closely with a farm that produces cachaça (Brazilian rum) to increase their brand and ecotourism, and they reviewed the related investment costs.

“Earthwatch scientists are investigating critical environmental issues, and the EY-Earthwatch Ambassadors’ field research supports our mission to promote action for a sustainable environment,” says Larry Mason, President and CEO of the Earthwatch Institute. “These expeditions benefit not just the environment — our scientists receive valuable assistance, local entrepreneurs gain access to EY’s skilled business professionals, and EY develops its employees’ leadership, global mindset and understanding of environmental sustainability.”

Selection into the program is very competitive and is based on job performance as well as interest in the environment and community engagement. To learn more about EY’s Earthwatch expeditions and view a video recap of a past expedition, go to: http://www.ey.com/environment.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

This news release has been issued by Ernst & Young LLP, a member firm of EY serving clients in the US.

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Posted On: New York, NY July 24, 2014

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Juice Tyme Demonstrates Food Safety Commitment Via Industry Certification

Company Achieves Global Food Safety Initiative Recognition

Juice Tyme announces attaining the Food Safety System Certification (FSSC) 22000 scheme under the benchmarking organization Global Food Safety Initiative (GFSI). GFSI is a non-profit created in 2000 in an effort to reduce high profile food recalls, improve food quality and safety; and create consistent guidelines. Juice Tyme has manufactured and sold high quality juice concentrates and beverages for more than 30 years, and recognized the FSSC 22000 certification as a way to assure customers of its food safety practices.

“In today’s competitive environment it’s imperative that resources are dedicated to producing high quality, safe products for the consumer,” explained Matt Martens, Juice Tyme executive vice president of operations. “Becoming a recognized GFSI facility through FSSC 22000 certification adds to our continuous improvement program as it relates to food safety and quality.”

By working with a certified partner, Juice Tyme customers will benefit because it assures best food safety practices are being followed. It also provides the company with a management system approach to qualify and train employees, with appropriate infrastructure and work environment. Juice Tyme has always had a commitment to safety, and this food safety certification demonstrates that to its partners.

Juice Tyme provides its customers quality juice products along with a set of benefits that would be difficult to find in another single supplier. These include variety, fast flavor development, packaging options and fresh, made-to-order products (produced within one to three days), all with low minimum order requirements.

About Juice Tyme

Founded in 1980, Juice Tyme, Inc. manufactures and sells juice and beverage concentrates for the foodservice industry in the United States. It offers juices, drinks, sugar-free beverages, thickened and enhanced waters, sports and energy drinks, iced teas, margaritas and cocktail mixers, frozen drinks and smoothie mixes, and flavor shots. The company, based in Chicago, serves restaurants and bars, colleges and universities, K-12 schools, business and industry, healthcare, military, recreation and lodging, and convenience stores markets. It markets its products through a network of beverage and foodservice distributors. In August 2013, the company was acquired by Highlander Partners, L.P., a Dallas-based private investment firm. For more information about Juice Tyme, please visit juicetyme.com.

About the Global Food Safety Initiative

The Global Food Safety Initiative (GFSI) is a business-driven initiative for the continuous improvement of food safety management systems to ensure confidence in the delivery of safe food to consumers worldwide. GFSI was launched in 2000 following a number of food safety crises when consumer confidence was at an all-time low. Its collaborative approach to food safety brings together international food safety experts from the entire food supply chain at technical working group and stakeholder meetings, conferences and regional events to share knowledge and promote a harmonized approach to managing food safety across the industry. For more information, please visit mygfsi.com.

Posted On: Chicago July 07, 2014

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America’s Test Kitchen Celebrity to Host Social Media Event and Contest in Celebration of July National Grilling Month

America’s Test Kitchen executive food editor, Bridget Lancaster, will host Facebook and Twitter event and contest in partnership with DCS by Fisher & Paykel entitled “Meat the DCS Grill” on July 24, 2014, from 1 p.m. to 3 p.m. (EDT)

DCS by Fisher & Paykel, a leading manufacturer of top quality, commercial grade indoor and outdoor kitchen appliances, announced America’s Test Kitchen celebrity food editor, Bridget Lancaster, will host a social media event and contest entitled “Meat the DCS Grill” in celebration of July National Grilling Month. Participants will be encouraged to share their best grilling recipe photo. Lancaster will select the “Grand Prize” winning photo, and the photographer will receive a Cook’s Illustrated Meat Cookbook and a five-piece DCS Grilling Tool Kit. Four runners-up will receive Cook’s Illustrated Meat Cookbooks. Free downloads of Meat the DCS Grill recipe booklet will be provided.

WHO:

Bridget Lancaster is the executive food editor for New Media, Television, and Radio at America’s Test Kitchen. She joined the Cook’s team in 1998 and is an original cast member of both America’s Test Kitchen and Cook’s Country from America’s Test Kitchen television shows, as well as a co-host for the America’s Test Kitchen radio program. Bridget currently serves as the lead instructor for the America’s Test Kitchen Cooking School and helps develop and produce courses for the school.

WHAT:

“Meat the DCS Grill” event and contest via Facebook and Twitter.

WHEN:

July 24, 2014 – 10 a.m. to noon (PDT); 1 p.m. to 3 p.m. (EDT)

WHERE:

LIKE US ON FACEBOOK http://www.facebook.com/DCSbyFisherPaykel, FOLLOW US ON TWITTER http://www.twitter.com/dcsappliances (Hashtag options: #DSCmeatthegrill; #meattheDCSgrill; #DCSsummergrilling; or #DCSgrilling)

WHY:

In celebration of National Grilling Month (July)

HOW:

Participants will be encouraged to share their best grilling recipe photo. The “Grand Prize” winning photo and the photographer will receive a Cook’s Illustrated Meat Cookbook and a five-piece DCS Grilling Tool Kit. Four runners-up will receive Cook’s Illustrated Meat Cookbooks (pre-orders available exclusively to chat participants). Free downloads of Meat the DCS Grill recipe booklet will be provided.

About Fisher & Paykel:

Since 1934, the Fisher & Paykel design heritage has been founded on a pioneering spirit and culture of curiosity that challenges conventional appliance design to consistently deliver products tailored for human needs. Incorporating outstanding performance and user-focused innovation, Fisher & Paykel and DCS by Fisher & Paykel appliance brands inspire people through indoor/outdoor kitchen and laundry products designed with real life in mind. Our brands incorporate innovative technologies driven from a passion to produce the most technically advanced, efficient, and contemporary-styled appliances. As pioneers of the world’s first drawer dishwasher – DishDrawer® – Fisher & Paykel continues to pave the way for appliance innovation. Since the 1980s, DCS has defined cooking appliance innovation for the commercial food industry and designs commercial quality appliances for the home. Fisher & Paykel Appliances is a global company operating in 50 countries, manufacturing in the United States, Mexico, Italy, Thailand, and New Zealand, employing over 3,300 people with revenue of more than billion annually. For more information, please visit: http://www.fisherpaykel.com.

Posted On: Huntington Beach, California July 23, 2014

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Public Prefers Dermatologists to Treat Skin Cancer: Study

When it comes to evaluating and treating skin cancer, the public overwhelmingly prefers dermatologists over other health care providers, says a just-published study in Dermatologic Surgery.

Dermatologists are overwhelmingly the preferred health care provider for evaluating and treating skin cancer, according to a study published in the June issue of Dermatologic Surgery.

The journal is the official publication for American Society for Dermatologic Surgery, the largest organization exclusively representing dermatologic surgeons who are leaders in medically necessary and cosmetic skin surgery.

Respondents to an online survey were asked their choice for evaluating a worrisome lesion on the face and for removing skin cancers from the back and face. The options were a dermatologist, primary care physician, plastic surgeon, general surgeon or a physician assistant/nurse practitioner.

For specific treatments, respondents prefer the following providers:

    Removing cancer from the back: dermatologist, 73 percent; general surgeon, 14.7 percent    Evaluation: dermatologist, 70 percent; primary care physician, 23.4 percent    Removing a cancer from the face: dermatologist, nearly 63 percent; plastic surgeon, 23 percent

The study’s co-authors said they wanted to know the perceptions of the general public when it comes to treating skin cancer because of lack of consistent requirements in some states and the increasing numbers both of treatments and of non-physician providers.

Medical professionals may consider a dermatologist the obvious choice, said ASDS member Omar A. Ibrahimi, M.D., Ph.D, one of the study’s co-authors. “However, it is not clear that the lay public fully understands the varying roles of specialists when it comes to disease and disease prevention,” he said.

The survey shows the public understands dermatologists are the experts in skin health and beauty, he said. With dermatology taking on a more surgical orientation in recent years, the general public also knows dermatologists are the physicians of choice when it comes to removing skin cancers from the face, he said.

“Certainly, Mohs surgery has been established as the gold standard to treat facial basal and squamous cell carcinomas,” he said.

The survey did not ask for the reasons for preference, which Ibrahimi said could be explored in a future study. Further research can help physicians know more about the views of the public when it comes to procedures involving the skin, perhaps helping increase patient satisfaction, study authors said.

Other authors of the study – “Who do you Prefer? A Study of Public Preferences for Health Care Provider Type in Performing Cutaneous Surgery and Cosmetic Procedures in the United States” – are Drs. Haider K. Bangash, Lawrence J. Green, Murad Alam, Daniel B. Eisen and April W. Armstrong.

About the ASDS

The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of your skin. ASDS members are pioneers in the field. Many are involved in the clinical studies that bring popular treatments to revitalize skin and fill and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons also are experts in skin cancer prevention, detection and treatment. As the incidence of skin cancer rises, dermatologic surgeons are committed to taking steps to minimize the life-threatening effects of this disease. For more information, visit asds.net.

Website: http://www.asds.net

Follow ASDS on Twitter: http://www.twitter.com/SkinCancerinfo

Become a fan of ASDS on Facebook: http://www.facebook.com/SkinCancerAwareness

Locate a dermatologic surgeon in your area: http://www.asds.net/findadermatologist.aspx

Contact:

Beth Bales, Communications Manager

American Society for Dermatologic Surgery

847-956-9143

Posted On: Rolling Meadows, IL July 22, 2014

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Wright & Filippis Implements Brightree’s Billing and Business Management Platform

Integrated platform helps one of the nation’s largest providers of prosthetics/ orthotics automate workflow, streamline collections and improve patient experience

Brightree®, the leading provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, announced today that Wright & Filippis, one of the nation’s largest family-owned providers of prosthetics, orthotics, custom mobility and accessibility products, has implemented Brightree as its billing and business management platform. Wright & Filippis implemented Brightree’s cloud-based solutions – including business management and document management solutions – to automate operational workflow, enhance financial performance and improve the overall patient experience.

“It was critical for us to find a strategic partner who not only listens to our market’s specific needs but also continuously invests in their solutions,” said A.J. Filippis, owner and CEO at Wright & Filippis. “Prior to Brightree, we were using multiple systems to access patient information. With Brightree, we have a proven, scalable and integrated platform that takes care of our billing, business management and regulatory needs, ultimately freeing up our staff’s time to focus on better serving our patients so that we can continue to expand our business.”

A Comprehensive Solution

Along with Brightree’s billing and business management solution, Wright & Filippis also will leverage other Brightree products, including electronic claims submission, document management, eligibility and electronic fax technologies. In many instances, providers run the risk of touching an order multiple times before it is delivered, billed and closed out with cash posted back to the system. With these products in place, however, Wright and Filippis is automating time-consuming and manual processes by leveraging capabilities such as intelligent business rules, tasks and alerts, and work in progress (WIP) states, resulting in streamlined workflow for enhanced referral relationships, increased regulatory compliance and maximized reimbursements. Brightree’s solutions also enable providers to spend less time getting bills out the door to insurance payers and more time on addressing their patients’ needs by:

    Assigning work to individuals and groups;     Tracking outstanding work to measure productivity;     Storing clinical forms and other supporting documentation for real-time access; and     Leveraging a solution that helps meet regulatory compliance.

“We’re honored to partner with Wright & Filippis as they continue to make their mark as a leading provider in the healthcare industry,” said Dave Cormack, president and CEO of Brightree. “Hundreds of large organizations like Wright & Filippis rely on Brightree to continuously invest in our cloud-based solutions, giving access to innovative technologies that will help providers play a critical role in reducing our nation’s healthcare costs. Many enterprise-sized organizations have been investing millions in custom, home-grown systems, but are recognizing that they must instead focus on their core competencies on caring for patients and running operational processes.”

About Wright & Filippis

Founded over 70 years ago, Wright & Filippis is one of the nation’s largest family-owned providers of prosthetics, orthotics, custom mobility and accessibility. The company’s motto, “First to Serve, First to Care” not only speaks to the healthcare services we provide, but also to our ongoing commitment to improve the lives of seniors and people with disabilities. Wright & Filippis is a Michigan based healthcare company with 28 clinical centers to serve our patients. For more information, visit http://www.FirstToServe.com.

About Brightree

Brightree is the leading provider of cloud-based software to improve clinical and business performance in the post-acute care industry. The Company serves more than 3,000 organizations in the home medical equipment (HME), home health, hospice, orthotic and prosthetic (O&P), HME pharmacy, home infusion and rehab home care segments. Brightree’s solutions follow the natural workflow of providers to automate and improve how they manage their businesses, serve patients, and protect reimbursements. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit http://www.brightree.com or call 1-844-GET-BTRE (438-2783)

Brightree is registered trademark of Brightree LLC.

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Posted On: ATLANTA July 24, 2014

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